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Additional information Responsible Editor: Lotfi Aleya Publishers note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations

While this might be bad news for the tobacco and alcohol industry, it also presents a unique marketing opportunity which two Japanese companies now aim to capitalise on

Cons But there are also potential cons (some of which well explore in greater detail later): Health risks: Tobacco is a carcinogen and comes with notable long-term health risks