american tobacco trail cary American Tobacco Trail | TCLF

Via a press release: The Walt Disney Company has become the first major Hollywood studio to prohibit cigarette smoking depictions in films they produce with youth ratings

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SPE has adopted a standard protocol to identify, and where appropriate and feasible, eliminate portrayals of tobacco use. Like Paramount, Sony evokes the compelling creative justification rule for including smoking in its youth-rated films, which may include factors such as historical accuracy or an important tie to the creative context of the project and vision of the filmmaker. One pickle for Sony: what to do about films they acquire after production