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Joe Camel was a cartoon character used as the mascot for Camel cigarettes, introduced by R.J. Reynolds Tobacco Company in the late 1980s. The character was designed to give Camel a fun Joe Camel vs. The Marlboro Man Joe Camel Ethics of Design Looking at Icons in Our Society mscott865 In 1988, R. J. Reynolds Tobacco Company introduced its Joe Camel mascot in the United States. : r 80s
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