facts about tobacco use Statistics & – ASH > Action on Smoking & Health Factsheets | Tobacco Prevention Toolkit

But, he noted, what weve learned is if you provide these in an open market, they dont compete well. Offer people who are already addicted to nicotine the choice between a highly addictive cigarette and one thats less addictive, and youre asking them to make a choice as if its really a free choice. If low-nicotine cigarettes were the only ones on the market, you might assume that people would simply puff on more of them or inhale more deeply to satisfy their nicotine cravings, which would expose them to more of the toxins in the smoke

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Now, thats assuming you smoke regularly but not excessively

It is Ploom that we will be reviewing here

"However, longer-term studies are needed to fully understand this potential link."