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Sometimes I cut, sometimes I break into it savagely, sometimes I peel off the layers

As a result of a heavy emphasis on price promotions, tobacco companies spent a record $15.15 billion on cigarette advertising and promotion in the United States in 2003 (the year for which latest data are available), which represents an increase of 21.5 percent over that in 2002, 35.0 percent over that in 2001, and 58 percent over that in 2000

It's a funny story

It was based on the novel of the same name by Erskine Caldwell

Kessler ordered the tobacco companies and the Justice Department to meet beginning next month to discuss plans to implement the corrective statements, like whether they will be put in inserts with cigarette packs and on websites, TV and newspaper ads, and that those discussions are to conclude by March