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Many brands use red tones to represent full-bodied tobacco and heritage craftsmanship, making this design approach one of the most enduring in the industry

This claim is reminiscent of Camels Not One Single Case of Throat Irritation campaign from just a few years prior

They also displayed lighters, including one called Chocolate Lite that looked similar to a Hersheys bar, prompting one of the teens to write a letter to the chocolate maker.

Hand-rolled cigarettes still burn tobacco, which is the part that does the damage, and rolling tobacco carries duty in the same way

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