This should grow, especially as BAT continues to: scientifically substantiates reduced-risk claims for New Category products, leading to advantageous regulation and lower taxation relative to legacy products broaden consumer awareness of the existence and benefits of new products, scale, and enter new markets see shrinking combustible volumes
Both clones are around the $15 to $20 mark
In combustible tobacco, improving brand equity and investment in our salesforce capabilities has led to the third consecutive year of stable or growing aggregate market share in the five priority markets, which account for 70 percent of our operating profit

In the chaotic process that followed, in some cases veterans of Zimbabwes liberation war and militias loyal to the ruling party invaded farms and seized lands that they then redistributed in a highly politicized and largely unregulated process, at times carrying out serious acts of violence.[16] By 2009, the government had expropriated 10 million hectares of agricultural land (more than 6,000 properties), and allocated plots to more than 168,000 beneficiaries, creating nearly 146,000 new smallholder (known as A1) farms and nearly 23,000 new larger-scale (A2) farms.[17] Since the start of the fast track land reform process, the number of active tobacco growers in Zimbabwe increased dramatically, from around 8,500 growers in 2000, to more than 73,000 in 2016.[18] TIMB assigns tobacco growers one of four designations based on the land they farm: A1 resettlement farms, A2 resettlement farms, communal farms (small-scale farms where residents traditionally practiced subsistence agriculture), or commercial farms

A 4mg and 6mg strength are also available for those who prefer a less intense nicotine content