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The short and long-term effects on health are particularly pronounced

As with other stimulants like caffeine and alcohol, the demand arises from the psychoactive experience

"The fact that this packaging looks like this now doesn't make it easier to counterfeit." Jonathan Liberman, director of the McCabe Center for Law and Cancer, told reporters outside the court that the ruling would inspire other countries to take the same measures against tobacco companies

Psychological Medicine, 2004

It also underscored the health benefits of quitting and used positive messaging to increase motivation for smokers to try to quit again