ugly cigarette packaging How sludgy olive green became the official colour of cigarettes – The Irish Times Pantone 448 C is widely

Pantone 448 C is widely known as the ugliest color in the world. This dark, murky green brown shade, with the hex code #4A412A, is also called Opaque Couch. It was not picked Cigarettes in plain packages it only took 25 years CBC News Plain packaging on cigarette packets WILL save lives as new smoking laws come into effect next month Graphic health warnings on tobacco products bear the ugly truth Cigarette packs are being stripped of advertising around the world. But not in the US. Vox

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