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Chief Executive Tadeu Marroco described the move as accounting catching up with reality. While he did not believe cigarettes would disappear in 30 years, he said it was no longer possible to justify an indefinite value for those brands equating to around $80 billion on BATs balance sheet

But whatever the rationale, it's no secret that "Pro-Life" isn't about any mundane teen in trouble

It's also conducting extensive market tests to prove to itself what PMI CEO Andre Calantzopoulos told me in a recent interview: That smokers want the taste of tobacco and not just a blast of pure nicotine

Western brands often emphasize heritage, blend, strength, or global lifestyle positioning

Does Nicotine Itself Contain Calories