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MARLBORO COWBOY CUT KING RED Martin & Snyder Product Sales Marlboro Cigarettes 1990s Print Advertisement (2 pages) 1999 Close Up Cowboy A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and Cowboy Killers. Ask me where I'm going, and I'll tell by john vincent hughes Medium The Marlboro Man was the iconic face of Marlboro's filtered cigarette campaign, created by ad agency Leo Burnett in the 1950s. Initially launched to rebrand Marlboro as a rugged, masculine choice, the
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