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Where the primary campaign aim is to increase quit attempts, the dose of cessation support can be more modest to enable resources to be available to larger numbers of tobacco users

"I'd call him and be like, 'I'm in the drive-thru of McDonald's again, having a sausage biscuit breakfast sandwich because we just got bad news,'" admitted the reporter

In the US, health economists have estimated that raising the cost of cigarettes to $10 per pack nationwide would result in 4.8 million fewer smokers between the ages of 12-25

Cigarette-smokers comprise 39 per cent of Indias smokers according to the Global Adult Tobacco Survey (GATS) 2010, but they are taxed up to 210 times more than smokers of bidis, whose manufacturers tend to have greater political clout than cigarette companies

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