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Big Tobacco in the Big Apple: The Marlboro Story The Center for the Study of Tobacco and Society Robert Bob Norris, the original Marlboro Man, passed away at the age of 90. Chosen for his rugged cowboy image, he later quit the campaign after telling his children he didn't Marlboro man advertising campaign history Robert Norris became widely recognized as the Marlboro Man after being recruited in 1954, when advertising executives spotted him on his Colorado ranch with his children. He went on to appear in From a brand which exclusively served women to becoming a brand of masculinity, rodeos and grit. This is the rise of Marlboro and how it went from the brink of extinction to
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