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How Wyoming's 'Marlboro Men' Helped Get The World Hooked On Cigarettes Cowboy State Daily The Marlboro Man was the iconic face of Marlboro's filtered cigarette campaign, created by ad agency Leo Burnett in the 1950s. Initially launched to rebrand Marlboro as a rugged, masculine choice, the Big Tobacco in the Big Apple: The Marlboro Story The Center for the Study of Tobacco and Society Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider Marlboro owner looks for social media agency
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