cigarette sponsorship HOW CHANGED MOTORSPORTS FOREVER — DANIEL HOLIHAN F1's Cigarette Sponsors: The Fast

F1's Cigarette Sponsors: The Fast Track to Young Consumers For roughly three decades, tobacco sponsorship shaped the visual identity of top level motorsport. From the 1970s through the early 2000s, cigarette brands funded Formula One, endurance racing, Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co sponsors' third party advertising Tobacco Control Marlboros partnership with Scuderia Ferrari is one of motorsports most iconic sponsorship stories: the American cigarette brand first appeared with Ferrari as a minor backer in the 1980s before F1 banned cigarette sponsorships in 2006. But Big Tobacco is back on the track. Today we are joining Campaign for Tobacco Free Kids and more than 160 organizations in calling on F1

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