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How Camel Cigarettes launched the first viral ad campaign in 1913 Trivia Happy Camel Cigarettes Crush Pack Joe Camel was banned in 1997 after the FDA ruled the character marketed cigarettes directly to children. Within a decade, the campaign had vanished from shelves, walls, and culture entirely. What came Ex Smoker: "I'd Have Walked 5 Miles for a Camel" Bethlehem, PA Patch Reynolds, Camel cigarette maker, to buy Lorillard for $27.4 billion Newsday

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