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Takeaways Introducing a new brand in any industry is a risky proposition, perhaps even more so in a highly competitive space like cigarettes where brand loyalty has tended to be strong and where the return on marketing dollars is highly uncertain

If a 20-pack of the same brand costs $45, then each cigarette works out at $2.25

From the timeless elegance of a Custom Engraved Zippo to the luxury of the IM Corona Old Boy , each of these lighters makes a fantastic gift

These changes are usually due to taxes, marketing, or local laws

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