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That change is one of many that take effect today, but will such regulations make a difference?

The power of packaging to directly influence ones perception of something or someone is so strong that its no surprise the World Health Organisation advocates plain packaging for tobacco products, which kill almost six million people every year

In a study published this month in the medical journal JAMA Network Open , researchers with Penn State College of Medicine indicate that JUUL nicotine delivery may be three times higher than most other e-cigarettes studied

While the team note that there were differences between the studies, they found that all studies showed the risk from one cigarette a day on coronary heart disease to be far greater than 5% of that from smoking 20 a day

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