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" Stalin says: "Quick draw with a Punch

Lawrence believed, she told me when the campaign was under way, was that in the new longer cigarette we had an elegant, classy product, tied in with affluence, appealing to mass buyers between twenty and forty who are slightly higher in education than most, and more sophisticatedpeople whove seen their supermarkets turn in to the Folies-Bergres, people who are used to being entertained, people who are winner-oriented. One of the things that lay behind the Wells, Rich, Greene campaign was an approach in which the advertiser attempted to come to a kind of implicit understanding with the viewer that most advertising was, yes, rather a nuisance, and that in return for deciding to buy Benson & Hedges 100s the viewer would be spared a hard sell for the brand over the tube

Upon reflecting on all of those things, I knew that I would regret it more if I had an opportunity to do this which I felt was very much the right thing to do and we had not done it

The study, which was led by School of Public Health Associate Professor and Masonic Cancer Center member Irina Stepanov, was recently published in the journal Tobacco Regulatory Science

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