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Remembering Marlboro Friday by Douglas Ott The Identity Transfer: Marlboro didn't sell cigarettesthey sold the American frontier, rugged independence, and the last free man. This historical case study proves a timeless truth: the most powerful brands are First Versions: Marlboro Philip Morris uses chemical industry consultants to perpetuate 'light cigarette' myth Center for Public Integrity The Curious Origins of the Marlboro Man American Handgunner
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