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For example, Public Health England and subsequent UK health authorities have maintained that e-cigarettes are substantially less harmful than smoking, and more recent analyses, including reviews by the Cochrane Collaboration, suggest that e-cigarettes can be more effective than traditional nicotine replacement therapies for helping some smokers quit

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Cigarette companies responded by developing menthol-flavored brands like Kool, which seemed to be more soothing to the throat, and advertised these as being more healthy

Nicotine is metabolized primarily by the liver and is constantly cleared by the body