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Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless Children of the 90s: Joe Camel Joe Camel was the cartoon mascot used by R.J. Reynolds to promote Camel cigarettes, introduced in 1987. The character was designed as a cool, sunglasses wearing camel who appeared in ads, posters Marines In Forest Green: WWII USMC Recruit Depot Camel Cigarettes Pack 4th of July Joe Camel The Daily Omnivore

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