Tracki Page 28 and 29: Abstract This chapter briefly descr Page 30 and 31: CAMPAIGN TIMING AND TARGET AUDIENCE Page 32 and 33: TABLE 3.2 TOTAL TARPS BY ADVERTISEM Page 34 and 35: SPECIFIC MEASURES TRACKING THE CAMP Page 36 and 37: EXTERNAL DATA MEASURES Throughout t Page 38 and 39: FIGURE 3.2 TOBACCO ADVERTISING AWAR Page 40 and 41: FIGURE 3.4 TARPs 600 FIGURE 3.4 500 Page 42 and 43: FIGURE 3.6 TARPs 250 Tar ADVERTISEM Page 44 and 45: FIGURE 3.8 TARPs 400 Call for help Page 46 and 47: FIGURE 3.9 TARPs 800 ADVERTISING RE Page 48 and 49: FIGURE 3.12 RECOGNITION OF Call for Page 50 and 51: FIGURE 3.13 FREQUENCY OF THOUGHTS A Page 52 and 53: ATTITUDES AND DISPOSITIONS Figure 3 Page 54 and 55: Figure 3.17 shows, across all three Page 56 and 57: Recent quitters were asked whether Page 58 and 59: ADVERTISEMENT IMPACT RATINGS People Page 60 and 61: Future pre-campaign tracking survey Page 62 and 63: Page 50 Australias National Toba Page 64 and 65: Abstract This study sought to measu Page 66 and 67: Method The study examined metropoli Page 68 and 69: PROGRAM TYPE Each television progra Page 70 and 71: Box 4.1 Categorisation of program t Page 72 and 73: TABLE 4.1 COMPARISON OF PERFORMANCE Page 74 and 75: TABLE 4.2 PROGRAM TYPE FOR SYDNEY A Page 76 and 77: later follow with a retail-oriented Page 78 and 79: Conclusion Over the study period, i Page 80 and 81: Page 68 Australias National Toba Page 82 and 83: Abstract Launched in 1997, the Nati Page 84 and 85: TABLE 5.1 TOTAL AND AVERAGE MONTHLY Page 86 and 87: FIGURE 5.1 NATIONAL TARPs FOR NTC T Page 88 and 89: Method The evaluation surveys were Page 90 and 91: Table 5.3 shows the demographic cha Page 92 and 93: statistical test results showed tha Page 94 and 95: Figures 5.1 and 5.2 show that, for Page 96 and 97: CAMPAIGN-ATTRIBUTED ENCOURAGEMENT T Page 98 and 99: CHANGE IN CAMPAIGN-RELATED BELIEFS Page 100 and 101: Respondents were asked about the de Page 102 and 103: Table 5.9 shows that between the be Page 104 and 105: The Table further shows that agreem Page 106 and 107: TABLE 5.11 PERSONAL STATEMENTS ABOU Page 108 and 109: TABLE 5.13 QUITTING ACTIVITY Smoker Page 110 and 111: enchmark and first follow-up survey Page 112 and 113: 51% to 46%, which was mainly accoun Page 114 and 115: CIGARETTE CONSUMPTION At the beginn Page 116 and 117: TABLE 5.20 REPORTED REGULAR CIGARET Page 118 and 119: TABLE 5.21 REPORTED FACTORY-MADE Page 120 and 121: although no previous survey data we Page 122 and 123: Conclusion This report concludes th Page 124 and 125: References Baille AJ, Mattick RP an Page 126 and 127: A HOUSEHOLD ENUMERATION INTRODUCTIO Page 128 and 129: Continues up to 14th person living Page 130 and 131: Q15 Which illnesses are caused by s Page 132 and 133: If no longer smokes: Q21 Q21a Did y Page 134 and 135: CHECK CERTAINTY OF EFFECTS (ASK ALL Page 136 and 137: Q39 During the past six months has Page 138 and 139: Q56 Smoking cant be all that bad Page 140 and 141: BRAND AND CONSUMPTION (ALL SMOKERS) Page 142 and 143: Milkbar/Deli Newsagent Liquor store Page 144 and 145: Page 132 Australias National Tob Page 146 and 147: The benchmark and subsequent follow Page 148 and 149: TABLE 5B.1 NUMBER OF SMOKERS AND RE Page 150 and 151: TABLE 5B.4 NEW LEARNING ABOUT SMOKI Page 152 and 153: TABLE 5B.6 DISAGREEMENT WITH STATEM Page 154 and 155: TABLE 5B.9 PERCENTAGE OF SMOKERS IN Page 156 and 157: TABLE 5B.12 QUINDEX: BY STATE Smoke Page 158 and 159: Page 146 Australias National Tob Page 160 and 161: The Quindex score is a composite qu Page 162 and 163: Abstract This chapter examines tren Page 164 and 165: The data were weighted by gender, a Page 166 and 167: variables
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