SAME AS EVER by MORGAN HOUSEL BUILDING A STORY BRAND including martial arts-and in fact

including martial arts-and in fact underlying all great athletic performances-is a quality of being awake and present to the moment

great leaders are creating environments in which teams trust each other so deeply that they would put their lives on the line for each other

Instead of behaving like everybody else and settling for average results

This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage

Jim Collins concludes that good to great can and does happen

SAME AS EVER by MORGAN HOUSEL BUILDING A STORY BRAND including martial arts-and in factFORMAT: PAPERBACK Want to understand the changing world? Start with what stays the same. Thats the amazing conclusion of Morgan Housels fascinating, useful, and highly entertaining book. Arthur C. Brooks, Professor, Harvard Kennedy School and Harvard Business School, and #1 New York Times bestselling author From the author of the international blockbuster, THE PSYCHOLOGY OF MONEY, a powerful new tool to unlock one of lifes most challenging puzzles.