Joico Defy Damage Protective Shampoo 300ml Shampoo/Coloured Hair strengthening and reinforcing damaged areas

strengthening and reinforcing damaged areas of the fibre

⁴ Technical test in lab on frizzy hair measuring frizz reduction after curling vs naturally dried hair as measure of smoothness

- Up to 28% softer hair**

• Exfoliate dead skin cells

✔ Hydrolyzed Wheat Protein – Strengthens

Joico Defy Damage Protective Shampoo 300ml Shampoo/Coloured Hair strengthening and reinforcing damaged areasWith a rich, luxurious lather featuring damage preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strandswonderfully resilient and healthy looking. Heres Why Youll Love It The results are shiny, smooth, clean strands wonderfully resilient and healthy looking. Free of SLS SLES Sulfates* Leaves hair soft,